Exercise, there Iâ”ve uttered it. It was forever a rude word to me. At school I was useless at everything that in the least resembled sports and as for P.E., well I looked awful in a leotard and it really put me off. That was all to alter; Iâ”m currently a regular exerciser and feel so much better for it. Let me tell you what altered my mind-set and with a bit of luck it will transform yours too. Skip ahead around thirty years and Iâ”m at a back rehab program in my local physiotherapy unit having had a back condition for a number of years.
I am listening to a lecture concerning how crucial it is to incorporate exercise into our day by day lives. There were a host of reasons including improved muscle tone, increased mobility, elevated energy levels and of course burning calories to keep our weight down.OK so I knew I ought to keep fit but the old feelings were still getting in the way, I didnâ”t possess either the desire or the money to join a fitness center and lacked the room for bulky equipment at my home, alright so I know that sounds like excuses but it was the truth as I perceived it.The physio subsequently kicked all my excuses out the window. She explained that to allow exercise to be really successful it needs to be carried out consistently and grow to be a part of every day life. Simple things like getting off the bus one stop ahead of schedule each time would mean I would be walking more, using the stairs in escalator manufacturer place of a elevator or escalator even if simply for the final one or two floors if it was a tall building was all additional exercise.While watching Television I may possibly take a couple of tins of beans and perform easy weights exercises to tone and strengthen my arms. Standing with my back to a wall and lowering myself to almost a â”seatedâ” stance would be fantastic for my legs. She furthermore told me attending the fitness center didnâ”t need to be the way I imagined it was many Local Authority Gyms have a broad cross section of the population using them, a number of of which will be middle aged and overweight like myself. She even told me about a group for individuals with fitness issues like mine at one local fitness center where they would help me pick appropriate equipment designed for my circumstances.
I took a look at the group she mentioned and found folk like myself, wearing ordinary clothes not a speck of lycra in sight. There were people walking not jogging on the treadmill and simply managing a few minutes on everything But that was ok since the ethos was that everybody worked at their own level and pace.The crucial thing is that the physio told me the gymnasium was a bonus but not essential I was able to do a quantity of things that could help and to pick something I believed I could carry out on a regular basis. None of this involved running around a sports ground or discomforting myself in front of slim youthful things in lycra so I decided Iâ”d give it a try. It really was as straightforward as she suggested a few minutes here and there every day all adds up. Give it a go you have nothing to lose and you simply might grow to like the new fitter you.
Finding the right accommodation for your Italian vacation has a big impact on how much you will enjoy your trip. Just about everyone has either had a personal experience or a friend has had an experience where accommodations not being as expected or being misrepresented entirely have turned what could have been an idyllic trip into a nightmare. Stories of inadequate sleeping accommodations, maybe it could sleep four, but four children under the age of four, not four actual adults. Or locations where the nearest thing to your convenient, centrally-located lodging is recycling center.
All of these situations can be avoided. You can have idyllic vacations where you do not need a chiropractic adjustment when you return to recover from your trip. Cities like Florence that cater to tourists year-round are havens from these types of problems.The age of the city, the way everything was constructed within the enormous wall, which remains standing in many parts of the city and the focus on tourism all allow you to find accommodations that will make your vacation unforgettable. In Florence, apartments are everywhere, and highly concentrated in the historical center where most travelers want to be. As long as the apartment you find is within the confines of the wall, you are within walking distance to virtually everything you could want or need. The number of apartments for rent in Florence fluctuates throughout the year because of the high number of students in the city, with availability increasing after the end of May. Florence apartment booking increases significantly as you enter the later part of the spring season, so booking ahead is important for ensuring an apartment that meets all of your needs.
A few things you will want to consider when you are looking at the apartments are the actual location, number of people that can comfortably sleep in the apartment, presence of a kitchen and presence of an elevator. For most agencies in Florence, apartment booking is as common as drinking a cup of coffee and they are able to answer all of your questions in a matter of minutes. The variety of Florence apartments that are available will meet the needs of just about any group imaginable. Whether you are using the city as a travel base to explore all the beauty of Tuscany and want to be within a few minutes walk of the train station or you want to see every sculpture and painting the city offers and have an evening view of the river; you can find a cheap apartment in Florence that will give you what you need.Making sure that all of your questions are answered, and hopefully being asked questions by an agent trying to accommodate you in the best manner will send escalator price you home with a smile on your face and a desire to return. Arranging to be on the lower floors if five flights of stairs at the end of the day are not something you look forward to or having a well-stocked kitchen at your disposal if you would like to experiment with some of the local cuisine and being surrounded by great restaurants, art and scenery will ensure the type of vacation you will not be able to stop talking about.
Let’s say you are at a networking event. You know the kind, tons of people, everyone shaking hands and handing out business cards, eating good food, you know the deal. Now, try to think in your mind about what those conversations sound like’someone asks what the other person does and you hear,’I'm a Realtor”I’m an insurance agent”I work at ABC bank’BORING!!! While these responses may be factual, they are far from interesting.
No one cares if you are a Realtor or an insurance person’we have all met many of those. What you need to do is describe what you do in a way that stands out so that you are remembered by those that have met you. Now, to combat this, someone developed the idea of the ELEVATOR PITCH. This was designed to be able to tell someone what you do during the time you might spend in an elevator with someone. Sure, you can rattle of something about your business in 30-60 seconds, but again, these little pitches simply run down what you do in a rehearsed and cold way. Listening to someone recite their elevator pitch for the 10,000th time will make you wish they just said ‘Realtor’ or ‘banker.’ I have found an even better way though’a creative and compelling way to explain to others exactly what you do and do so in a way that makes them want to learn more.Ok, now let’s say you meet someone at a networking event and you ask what they do. Instead of the normal answer, the person replies with:’Well, I spend my time trying to uncover the risks and perils that could affect you and your family.
Then, I develop a comprehensive plan designed to protect you and your panoramic elevator loved ones from these personal and financial troubles.’Wow’that sounds pretty cool, huh? This person has you and your families best interest at heart and they described something that it sounds like you should try to find out more about’know what they do? Insurance Agent.Now, let’s say you meet someone else and ask what THEY do, and you get THIS response:’My job is to look for ways to build and secure your family’s financial future. I not only protect your current assets, but I can guarantee I can make you money each and every year and help build a plan that will help secure your retirement AND that of your children.’Again’WOW’this person mentions you and your family personally. They talk about helping to give you peace of mind financially, something we ALL could use more of. Now, what does this person do? Banker.You see, you can take even an ordinary job and make it sound EXTRAORDINARY just by changing the language a bit. Take some time and try to think of some ways to describe what you do in a way that interests others and makes them want to find out more.
Once you come up with one, think of SEVERAL’then, even if you are within earshot of someone who has heard you describe your business before, it will sound new and fresh. In addition, you won’t end up sound like a broken record and will continue to build interest and compel others to learn more about you and your business.
Last week I presented my How To Double Your Sales conference at one location in the USA and another in the UK. Before the conferences start, I always mingle with the delegates. I go up to as many as I can in the time available and I say: In order that I can tailor some of the material I present during the day to what you are selling, please tell me very briefly what you do and how it might help your customers”. In other words I am asking for their sales elevator pitch. Most of the people who attend my ‘How To Double Your Sales’ conferences and Master Classes are Sales Directors, Business owners and of course salespeople.
Most have many years experience in selling and yet with only a few exceptions, they are unable to deliver a clear, brief and stimulating description elevators escalators of that they do and what they can do for their customers or clients; in other words a really effective ‘sales elevator pitch’. I used to be shocked by this. Now I expect it. Later, during the conference, I explain that there are three main reasons for having a clear, brief and stimulating sales elevator pitch.
They are: 1: For when you are networking amongst a group of people. You want to create an impact and be remembered for what you do and what you can do for a potential customer or client. 2: For when anyone asks you ‘what do you do?’ You want to create an impact and be remembered for what you do and what you can do for a potential customer or client. 3: For when someone, who is usually likely to be a very important customer in the future, says to you “You’ve got fifteen seconds to tell me why I should be doing business with you and your company”.
If that hasn’t happened to you yet, I guarantee it will one day and you had better be prepared. I also give examples of elevator pitches and how I have helped clients to take their very boring sales elevator pitch and turn them into one that will have an impact. And I am often criticised by some of the delegates who think they are too punchy and forceful and will put people off. There is a lot of shaking of heads in disagreement with what I have said. This happened again this week and I took a little barrage of criticism from some of the delegates.
Then another stood up and told the audience of an experience he had that week. He had been at a networking meeting which was also attended by Richard Branson. He had a brief encounter with Mr Branson who said to him – You’ve got twenty seconds to tell me what you do and why we might be doing business with you. He was half prepared for something like this because he had read one of my sales books and managed to respond with something reasonably clear, brief and stimulating. Mr Branson immediately picked up his mobile telephone, dialled the managing director of one of his many companies and told them they needed to be speaking to this person. This person is now honing his sales elevator pitch ready for the next time a similar situation occurs. Here’s one of mine: I’m (my name) people call me The Sales Guru. I help salespeople who are struggling to meet or exceed their sales targets to achieve a dramatic panoramic elevator increase in sales in just a few weeks. Could that be of interest to you or someone you know? Over the top?
Some people might think so – but it works! How is your sales elevator pitch? Could it be improved upon? Do you even have one?
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